Exhibitor Success & ROI Center - AUA Annual Meeting

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Exhibitor Success & ROI Center

AUA2024 – Exhibitors

AUA's Exhibitor Success & ROI Center is you and your team's FREE, on-demand, 24/7 exhibiting knowledge resource. You'll find over $10,000 of complimentary and proven-effective exhibiting productivity resources to help you make sure every dollar and every hour you invest in exhibiting supports your core business objectives and delivers measurable, financial value beyond cost.

We encourage you to utilize this 5-step exhibitor success program:

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STEP 1. Download FREE Planning, Cost Control & Measurement Tools:

  1. Tradeshow Planning & Productivity Management Tool
  2. Exhibit Budgeting & Cost Control Tool
  3. Exhibiting & Financial Performance Metrics Tool
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STEP 2. Complete 5 Strategic Planning Exercises at Target Timeframes:

  1. Define Your Outcomes – 16-20 weeks prior
  2. Manage Your Visitor’s Experience – 12-16 weeks prior
  3. Identify & Attract Your Ideal Visitors – 8-12 weeks prior
  4. Manage Your Leads – 6 weeks prior
  5. Measure Your Performance & ROI – 4 weeks prior and update after show
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STEP 3. Watch, Learn and Succeed With Live/On-Demand Webinars:

LIVE! How to Design a Compelling Visitor Experience and Promote it to Drive Booth Traffic

Thursday, January 11, 2024
2 - 3 p.m. EST

Watch Now

Download Workbook

The primary reason AUA members attend the Annual Meeting is to LEARN. If you want more and higher quality booth traffic, you must carefully analyze your products and services and find ways and means to provide brief, but highly-interactive learning based experiences.

It's also important that you do everything you can – before and during the meeting – to promote your experience to get your fair share of traffic.

Register now for this complimentary exhibitor webinar with the AUA Annual Meeting team and leading tradeshow productivity expert Jefferson Davis of Competitive Edge. Mr. Davis brings over 30 years of exhibiting experience and has helped his direct exhibiting clients generate over $800 million in combined results. No matter what your level of exhibiting experience is, we are confident you will walk away from this powerful session with new insights and practical ideas that you can put to work for this year's meeting to create a more valuable visitor experience and drive more traffic to your booth.

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STEP 4. READ & GROW: Topical Articles Provide Additional Insights and Ideas:

Plan for Success:

Promote Your Participation:

Create an Effective Exhibit:

Prepare Your Staff:

Manage Your Leads:

Measure Your Performance & ROI:

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STEP 5. ASK Our Team of Tradeshow Experts – Email Q&A

AUA made special arrangements with tradeshow productivity expert Jefferson Davis to answer any exhibiting questions you may have. Please take advantage of this free service to get quick expert answers to your most pressing productivity questions and challenges. Submit your question now!