Attention: Restrictions on use of AUA, AUAER, and UCF content in third party applications, including artificial intelligence technologies, such as large language models and generative AI.
You are prohibited from using or uploading content you accessed through this website into external applications, bots, software, or websites, including those using artificial intelligence technologies and infrastructure, including deep learning, machine learning and large language models and generative AI.
Corporate Communications & Media Relations Manager
The American Urological Association (AUA) is the premier urologic association, providing invaluable support to the urologic community through education, research, and advocacy. We strive to create a positive experience for employees through our commitment to effective talent acquisition and onboarding, talent management, and career development, providing a positive working environment, and our focus on physical, mental, and financial wellness.
This position will be responsible for developing, managing and executing short- and long-term corporate communications strategies to enhance visibility with key stakeholders, as well as advance the organization’s reputation, mission and goals. This includes managing media and government relations, strategic communications, social media, web content and select publications.
MAJOR RESPONSIBILITIES:
- Establish and maintain positive and productive relationships with the media, build and maintain journalist relationships, identify story ideas, pitch stories and secure coverage.
- Develop messaging and implement strategic communications plans on a diverse range of topics to meet company and business objectives.
- Lead the creation and management of content for a variety of formats and channels.
- Oversee website design and content projects for all web properties.
- Assist the Senior Corporate Communications and Patient Education Manger in consulting and implementing issue and crisis communications.
- Use data to define, measure and report on performance, as well as inform go-forward strategies.
- Develop and maintain assigned budgets, in conjunction with the Senior Corporate Communications & Patient Education Manager.
ESSENTIAL FUNCTIONS:
- Develop an annual Corporate Communications and Media Relations Strategic Plan.
- Act as a primary liaison between the AUA, Urology Care Foundation and the media. This includes receiving and fulfilling press inquiries; arranging interviews with key members; follow-up with press; development of related AUA/Foundation press materials; writing, disseminating and following up on press releases, letters to the editor, etc.
- Lead all aspects of strategy development for the AUA and Urology Care Foundation digital communications channels, including social media, blogs, podcasts, websites and other digital assets.
- Integrate communications strategies across social media, web and other digital platforms to ensure messages are tailored and resonate with target audiences.
- Monitor media outlets and social media news feeds to ensure advocacy or other urology-related activities are reported appropriately, and in a timely manner, to maximize exposure.
- Proactively seek out opportunities for the AUA and its leadership to be positioned as thought leaders on clinical and non-clinical topics or issues through articles in third party publications, opinion letters, blogs and other communication opportunities.
- In conjunction with the Senior Corporate Communications Manager and the AUA Public Media Committee, develop the AUA Annual Meeting Press Program.
- Act as the liaison to the Public Media Committee.
- Work with the Marketing Manager to ensure AUA and Foundation brands, products and campaigns accurately reflect market research and organizational needs.
- Other duties as assigned.
REQUIREMENTS:
- Bachelor’s degree in journalism, communications or public relations required.
- Five to seven years journalism and/or communications experience.
- Two to four years management or oversight experience
- Must be able to build effective working relationships with a diverse group of constituents, including consumer audiences and domestic and international physicians.
- Detail oriented.
- Able to work well with others.
- Excellent writing and English grammar skills required.
- Experience using the web and social media as an effective communications tool.
- Internet and Microsoft Office skills required.
GENERAL COMPETENCIES:
- Leadership
- Collaborative
- Ability to coach, mentor and build effective teams
- Conflict avoidance and resolution
- Critical thinking
- Ability to communicate
- Effective decision-maker
- Emotional Intelligence (ability to handle interpersonal relationships effectively)
- Trustworthy
- Adaptable
- Active listening
POSITION COMPETENCIES:
- Teamwork
- Effective communications
- Results orientated
- Self-management (takes responsibility for one’s own performance)
- Decisive – can make decisions in a timely manner
- Flexible – open to different and new ways of doing things/willingness to modify preferred way of doing things
SUPERVISORY RESPONSIBILITY:
This position will have responsibility for the leadership and performance management of direct reports.
Travel for this position is minimal.
The AUA has made every effort to clearly articulate the responsibilities of this position but reserves the right to assign other duties to an employee based on the organization’s needs and the competencies and skills of an employee.
This job posting will remain in effect until May 19, 2022, at which time we will evaluate resume submissions and contact candidates.
advertisement
advertisement