From the Chief Executive Officer: Corporate Philanthropy and the Importance of Giving Back
By: Michael T. Sheppard, CPA, CAE | Posted on: 03 Sep 2021
Corporate philanthropy fosters employee engagement and generates business value. When businesses participate in corporate philanthropy, they are creating a positive public image for themselves, enhancing their relationships with consumers and creating a positive work environment.
There are many benefits of participating in corporate giving, including community engagement and increased networking opportunities, supporting meaningful charitable organizations and improving company culture.
Every September, the AUA staff comes together to support the ZERO Prostate Cancer Run/Walk. We raise funds and help make a difference in the lives of men and families fighting prostate cancer.
The funds raised from the Dr. Sanford J. Siegel Run/Walk (part of the ZERO Prostate Cancer Run/Walk series) provide support to patients through financial and emotional support programs and resources. With COVID-19, these funds are more critical than ever, as they help patients who are struggling through the crisis.
Participating in the event not only helps the patients we serve, but it offers staff a way to give back both personally and professionally. Meeting prostate cancer survivors and their families helps connect AUA staff together in a unified mission serving others in our local community. It creates meaningful lasting memories with colleagues that foster strong bonds within the organization.
Giving back provides a fulfilling sense of purpose. I encourage you to take part in corporate philanthropy activities not only for your business, but your community and yourself.