Media and Promotions - AUA Annual Meeting


Media and Promotions

AUA2024 – Exhibitors

The AUA name, logo and/or other identifying marks of the American Urological Association, Inc.® or American Urological Association Education and Research, Inc.® may not be used in signs, advertising, or promotion in any media before, during or after the Show unless it is specifically approved in writing by the AUA in advance. Immediate removal from view and circulation of items displaying the unauthorized AUA name, logo, etc. will be expected of all exhibitors and their agents. The AUA Annual Meeting "show look" may not be used in signs, advertising, or promotion in any media unless an exhibiting company is utilizing the AUA’s free marketing templates.

How to reference AUA Annual Meeting

  • Capitalize only when referencing the AUA Annual Meeting, unless it’s a proper name.
  • YES: AUA2024 (AUA followed by the year [no spaces] is an acceptable reference to the AUA’s Annual Meeting.)
  • YES: 2024 AUA Annual Meeting
  • NO: AUA2024 Annual Meeting
  1. The AUA Annual Meeting is the cornerstone of professional education for urologists and allied health-care professionals. The AUA manages the level of promotional efforts to maintain a reasonable balance between industry exposure and scientific integrity.
  2. The AUA offers to certain companies the opportunity to sponsor activities, such as promotional talks or hands-on demonstrations, or to take advantage of advertising and promotional display venues or products directed to Annual Meeting attendees (known hereafter as "Sponsorships").
  3. No contract for Sponsorships is accepted until approved by the AUA. The AUA reserves the right to reject any application for Sponsorships or promotional activities or products for any reason.
  4. The AUA Annual Meeting indemnity provisions, as stated in the Annual Meeting Contract to Exhibit and in the Exhibitor Rules and Regulation, apply to AUA Sponsorships.
  5. Any Annual Meeting Sponsor must abide by all Annual Meeting Exhibitor Rules and Regulations, including the AUA "Speaker-Faculty Guidelines". In addition, Bioskills Hub sponsors must abide by the AUA Rules and Regulations regarding booth activities.
  6. In order to secure a Sponsorship, a company must contract an exhibit booth in the S&T Hall.
  7. Exhibitors who violate any portion of this policy risk consequences that include, but are not limited to, being barred from exhibit and sponsorship opportunities at future Annual Meetings.
  8. Annual Meeting Sponsors must agree to the Annual Meeting Advertising Guidelines, as follows:
  • The AUA manages all advertising opportunities within the Annual Meeting Convention Center. No requests for advertising within the Convention Center should be made directly to the convention facility.
  • The AUA requires that all exhibitors contact the AUA before contracting any promotional opportunities outside of the Convention Center to ensure the meeting maintains its high level of professionalism.
  • The AUA will not allow promotional opportunities within a 5-mile radius of the Convention Center. This prohibition includes, but is not limited to those at the airport, on billboards/moving billboards, buildings/building signs, taxis, and buses.
  • The prohibition specifically includes (but is not limited to) buildings facing the Convention Center. The AUA will offer some opportunities outside the Convention Center that will be available to exhibitors on a first-come, first-served basis. As each annual meeting host city offers unique promotional opportunities, exhibitors are encouraged to contact the AUA to consider adding new sponsorship and promotional opportunities to its menu of offerings. Please contact for more information.
  • By contract, the AUA will manage all sponsorship and support opportunities within the Annual Meeting convention hotel properties. No requests for such opportunities within the hotels should be made directly to the hotels.
  • Hotel promotions in the format of signage, door drops, and gobo lights are prohibited unless approved and managed by the AUA. The AUA has approved vehicles for distributing literature and promotional items to attendees at their hotel. Contact to learn how.
  • The AUA coordinates access to hotel dark television channels and will offer them as a sponsorship during the Annual Meeting, giving preference to any AUA-produced videos.

More than 100 journalists register in the AUA Press Suite, representing consumer and trade publications in a variety of media, including television. The AUA receives wide coverage on radio, television, magazines, and newspapers. Exhibitors are invited to prepare and supply appropriate media materials for distribution. Only third-party press materials relating to research being presented at the meeting will be permitted. The AUA prefers to review materials before the meeting but will accept them on-site. For more information on the AUA Media Policy and Press Suite, contact Corey Del Bianco, Corporate Communications & Media Relations Manager, or 410-689-4033.

Media events not sponsored by the AUA are not permitted at the Henry B. González Convention Center or AUA headquarter hotels. Third parties planning media events not at the Convention Center or AUA headquarter hotels must also contact the AUA Communications Department to coordinate dates and times to ensure they do not overlap or conflict with AUA-sponsored activities. Solicitation of registered press inside or outside the AUA Press Suite or near the S&T Hall is strictly prohibited. All exhibitors are required to register through the exhibitor registration section. No press passes will be distributed to exhibitors or public relations personnel. For more information on the AUA Media Policy and Press Suite, contact Corey Del Bianco, Corporate Communications & Media Relations Manager, or 410-689-4033.